Alto Molino Rebranding Campaign
The goal of this campaign was to revitalize the visual identity of Alto Molino while simultaneously enhancing consumer perception to better align with the brand identity and company’s values.
Execution of this campaign included creating a new tagline to promote brand awareness and create an emotional connection with consumers in the target demographic, as well as creating a narrative to support the values of the company and further enhance a deeper connection with consumers to the company’s mission.
Key graphic for campaign including new tagline, and visual identity tailored for the target demographic.
Bottle neck-tags for on shelf promotion that follow the visual identity of the brand, containing the tagline and narrative for the campaign.
Social media campaign
Brochures for tasting events to connect consumers with the visual identity, and narrative of the campaign.
